To Create the Environment

Sometimes I ask myself why I want using animation combine with fashion show? I think animation can do some impossibility, such as creating space without gravity, changing material of matter, etc. Indeed, animation can increase visual effect of  fashion show but garment is main role in the fashion. Therefore, I think using animation on the fashion show that emphasis is environment of creating.

 According to Parmal, P and Grumbach, D (2006: 122) some of his most influential collections have been those focusing on the relationships between clothing, the environment, architecture, and technology. Therefore, environment is important on the fashion show. In addition,  architecture and technology also have significant part on the fashion show. However, animation not only can produce environment but also create fictitious place. RalphLauren.com (2010) presents the ultimate fusion of art, fashion & technology in a visual feast for the 5 senses. Watch as the London flagship at 1 New Bond Street disappears before your eyes and is then transformed into a series of objects and images rendered in 3-dimensional space.

That is wonderful example that he combined animation with fashion, even, he created more effect to audience. Audience not only see the clothes product but also feel charm of environment.

from RalphLauren.com

 

Although this example has done to combine animation with fashion show, I still hope to create different visual effect. Environment is very important, that relate to audience's feeling. Using animation increase value of fashion show that need thought and research.

 

 

references

1.  Parmal, P and Grumbach, D.,2006. fashion show. Boston: Museum of Fine Art
2. RalphLauren.com., 2010. Ralph Lauren 4D Experience [online],. Available at: http://4d.ralphlauren.com/?ab=int_111110_FRONTDOOR_LIGHTSHOW_LEARNMORE [Accessed 26 June 2010]